I+I: Consumers and Digital Convergence 

The snow and outdoor sports industries are going through major changes when it comes to engaging with consumers.  From the various sales channels to finding products to the in-store experience, consumer expectations have evolved more in the last few years than any time in history.  Many technologies have converged to give brands and retailers the tools to meet consumer demands including online personalized online marketplaces, in-store beaconing, and simplified checkouts, providing an opportunity to offer a true omnichannel commerce approach.  This presentation will touch on some of these major changes and solutions, including examples of how brands and retailers are meeting and exceeding consumer expectations.

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